Demoaisle
Pricing

Every rate. Every rule. On one page.

All-in hourly rates that include W-2 payroll taxes, workers' comp, insurance, vetting, store approvals, kit tracking, photo proof and the sales-lift report. No booking fee, no subscription.

Instant quote

Estimated total
$819
5 demo visits (5 stores) · about $164 per visit
  • 5 × Demo Specialist, 4h @ $40.95/hr$819
Demo staff earn 56% of your labor spend as wages. The rest covers W-2 payroll taxes, workers' comp, insurance, vetting, store approvals and our margin.
  • • Programs with five or more stores run smoother with a Demo Lead per market. Add one, or choose Managed by Air Fresh.
4-hour minimum per visit. Billed on actual hours worked. Store approvals, kit tracking, photo proof and the sales-lift report are included. No booking fee.
Save this quote
No email is sent. We keep the quote so a producer can follow up.

Rate card

Brand rate per demo hour. Staff pay in gray.

RoleTier CTier B (+5%)Tier A (+15%)
Demo Specialist
Trained, food-handler-carded staff who sample and sell your product at the store.
$39/hr
$22/hr to staff
$40.95/hr
$23.10/hr to staff
$44.85/hr
$25.30/hr to staff
Beauty Advisor
Polished product advisors for skincare, cosmetics, hair and personal care demos.
$43/hr
$25/hr to staff
$45.15/hr
$26.25/hr to staff
$49.45/hr
$28.75/hr to staff
Demo Lead
A route lead who covers a market, supports other staff and files the market report.
$48/hr
$28/hr to staff
$50.40/hr
$29.40/hr to staff
$55.20/hr
$32.20/hr to staff
Tier A: New York City, Los Angeles, San Francisco Bay Area, Boston, Seattle, Washington, DC
Tier B: Chicago, Miami, San Diego, Austin, Denver, Nashville, Las Vegas, Philadelphia, Atlanta, Portland
Tier C: Dallas-Fort Worth, Houston, Phoenix, Orlando, Minneapolis-St. Paul, Charlotte, New Orleans, Salt Lake City
Minimum

4 hours per visit.

Overtime

Hours past 8 in one visit bill at 1.5x, and staff are paid 1.5x.

Rush

First demo within 72 hours: +20%. Within 7 days: +10%. Most retailers need 7 to 14 days to approve a demo, so a short-notice start is best effort.

Program volume

12+ visits: -4%. 40+ visits: -7%. Counted across all stores and dates in one program. Applied before rush and managed.

Managed by Air Fresh

+10% for a dedicated producer, backup staff on call and a written market recap.

Demo supplies pack

Optional, $18 per visit: table cover, gloves, sanitizer, cups, napkins and trash bags. Your product and signage ship in the kit. No booking fee, ever.

Example programs

Illustrative scenarios priced with the same engine as the calculator. They are examples, not real customers.

One-day launch weekend

A snack brand tests a new flavor in five stores on one Saturday.

5 stores = 5 visits, 4-hour demo specialist demos
$819
about $164 per visit
Six-week weekend rotation

A beverage brand runs the same four stores every Saturday for six weeks to see the repeat effect.

4 stores x 6 = 24 visits, 5-hour demo specialist demos
$5,149
about $215 per visit
Beauty set reveal

A skincare line demos its new set in eight stores across two markets, with a lead covering the route.

8 stores = 8 visits, 4-hour beauty advisor demos
$1,582
about $198 per visit
Regional rollout

A frozen food brand runs 12 stores every two weeks for three cycles, managed by Air Fresh.

12 stores x 3 = 36 visits, 6-hour demo specialist demos, managed
$8,896
about $247 per visit

Cancellation policy

  • 72+ hours before a visit: free.
  • 24 to 72 hours: 50% of the 4-hour minimum for each confirmed visit.
  • Under 24 hours: 100% of the 4-hour minimum for each confirmed visit.

Visits no demo staff member has confirmed are always free to cancel. Staff who held the date get paid their share. That is how we keep the best people saying yes.

You pay for what happened

Your booking total is an estimate. The final invoice is built from real check-in and check-out times, with the minimum and overtime applied per visit. No-shows and stores that decline are never billed. Rush, volume and managed percentages carry over from your booking.